15-1-2025

5/5 - (1 vote)

Wrong mindsets in real estate project development can lead investors to serious risks, even though the industry offers high profit margins. However, due to the complexity of legal, market, financial, and construction factors, even a minor mistake can cause a project to stall, significantly impacting long-term success and reputation. To prevent such issues, here are 5 wrong mindsets in project development that investors must avoid to achieve sustainable success.

>>> See more: When should you look for a real estate developer?

Mục lục bài viết

1. Five wrong mindsets in project development

In the real estate project development process, several wrong mindsets can lead to inefficiency, such as lack of thorough market research, unclear legal procedures, improper cost management, and weak organizational structure.

1.1. Product positioning

A common mistake is when an investor owns a qualified land plot and decides to develop a project based on personal judgment, without conducting market research or defining the product segment.

Correct mindset: Conduct thorough market research, evaluate competing products, define the target segment, set a competitive selling price, and determine the optimal business timing.

Không tiến hành nghiên cứu thị trường là tư duy sai lầm trong phát triển dự án — Failing to conduct market research is a wrong mindset in project development.

1.2. Legal procedures

Many investors wrongly assume that obtaining a construction permit (GPXD) is the final step in securing the project’s legal status.

Correct mindset:

Fulfill all financial obligations and commitments to local authorities during the investment process.
Ensure the project is inspected and approved by regulatory agencies before use and fulfill all responsibilities as an investor.

Chỉ cần có GPXD là tư duy sai lầm trong phát triển dự án — Believing that obtaining a construction permit is sufficient is a wrong mindset in project development.

1.3. Investor responsibilities

Some believe that once the property is handed over and ownership certificates (red books) are issued, their responsibilities end.

Correct responsibilities:

For customers: Deliver high-quality properties, issue ownership certificates on time, and provide after-sales support.
For the residential community: Assist in establishing the apartment management board, handover property rights, management operations, and maintenance fees, ensuring a smooth transition.
For government agencies: Transfer technical and social infrastructure (if applicable) and complete financial obligations.

Chỉ cần bàn giao nhà và cấp sổ hồng là hoàn tất trách nhiệm là tư duy sai lầm trong phát triển dự án — Believing that handing over the property and issuing the ownership certificate completes the investor’s responsibility is a wrong mindset in project development.

1.4. Cost vs. value

Some investors focus excessively on cost reduction, leading to poor project quality and lack of added value for future residents.

Correct mindset:

Enhance project value to justify higher selling prices, thereby increasing profitability.
Analyze why projects in the same location achieve different business outcomes and learn from their success factors.

Chú trọng quá mức vào việc giảm chi ph là tư duy sai lầm trong phát triển dự án — A poorly structured management system is a wrong mindset in project development.

1.5. Organizational structure

Many projects fail due to a poorly structured management team or over-reliance on fragmented service providers.

Correct mindset:

Build a professional project management team with specialized departments.
Partner with a professional project development firm to mitigate risks and maximize project value.

Tổ chức bộ máy quản lý sơ sài là tư duy sai lầm trong phát triển dự án

2. VictoryCons – Comprehensive project development partner

VictoryCons is a leading and trusted partner in project development, general construction contracting, and MEP services in Vietnam. With over 14 years of experience, VictoryCons supports investors from market research and product positioning to professional project management, ensuring optimal value and risk management.

CĐT nên hợp tác với đơn vị chuyên nghiệp để tránh tư duy sai lầm trong phát triển dự án — Investors should collaborate with professional firms to avoid wrong mindsets in project development.

We have successfully delivered key projects such as Lux City Cẩm Phả, Eco Xuân Lái Thiêu, and St. Moritz, affirming our outstanding capabilities in project development. VictoryCons continuously strives to create high-quality developments, bringing sustainable value to both investors and communities.

>>>> View detailed information on our featured projects here!

Real estate project development is a high-potential sector but also presents significant challenges. Identifying and avoiding wrong mindsets not only helps investors minimize risks but also opens up opportunities to optimize project value. With a well-planned and comprehensive strategy, investors can achieve success across multiple projects and build a strong foundation for their reputation and market position.

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